CAR+SOUND with Highlights for Eyes and Ears

208 exhibitors from 20 countries presented a fireworks display of new products and innovations at CAR+SOUND in Sinsheim. The exhibitors’
expectations were fulfilled.

Entertainment, information, navigation – there’s nothing more that drivers could wish for. 208 exhibitors from 20 countries offered everything which is currently available in the field of car entertainment at the 14th
CAR+SOUND in Sinsheim from the 19th through the 22nd of April. Car
entertainment, the central topic of CAR+SOUND, provides passengers with world class movie viewing in the automobile in addition to music playback.
Multimedia is the future, and unlimited availability of music and films is now possible on the road – anywhere. The car radio is being transformed into a multimedia server which can be used for navigation as well. The industry is profiting from this boom and presented new CD tuners with USB interface and navigation equipment at CAR + SOUND, the leading international trade fair for mobile electronics. As a control centre, the car radio is user-friendly and convenient with its ergonomic menus.


Very Good Event Kick-Off with Two Expert Visitor Days

3.5% more domestic and foreign expert visitors attended the event on the two expert visitor days, underscoring the significance of CAR+SOUND as an ordering trade fair and a platform for innovations for the international market. The upward trend with regard to the number of expert visitors was not matched by end user numbers, and last year’s total number of visitors was thus not reached. “We’re satisfied with the more than 30,000 visitors, even though we were unable to achieve last year’s level of 35,000. We surely lost visitors to the opening of the DTM season (German touring car
masters) in nearby Hockenheim and the good weather”, sums up Andreas Wittur, authorised signatory at Messe Sinsheim, regarding the event’s results.

The exhibitors were very satisfied with the visitors’ interest in their products. The who’s who of the mobile electronics industry exhibited in Sinsheim, and expressed full satisfaction with feedback regarding their products from specialised dealers and purchasing agents from inside and outside of Germany. More visitors from specialised dealerships registered for the expert visitor days at CAR+SOUND in 2007 than has been the case in previous years, and placed orders for wholesale and retail sales outlets.
Uwe Keuchel from Alpine Electronics experienced “extremely good ordering performance”. Rene Pintilie from Harman Becker reported a significant increase in the number of received orders.

The general public listened to new products on the weekend to their heart’s desire. Great interest was expressed above all in car audio, navigation and telematics. Shows and demonstrations at the booths and radio broadcasters bigFM and sunshine live provided outstanding entertainment. The visitors demonstrated equal interest for the show programme offered by EMMA (European Mobile Media Association) including the EMMA Sound OFF, EMMA ESPL and EMMA Racing, the Racing Girl 2007 beauty contest and the dB-Drag Racing European Springbreak.

The 15th CAR+SOUND will take place in Sinsheim from the 10th through the 13th of April, 2008.